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Lesson 11: Marketing & Ethical Advertising notes

Marketing concepts, listings and methods of sale, then CEA’s rules on every advertisement, other advertising laws, and personal data and Do Not Call. Questions test the terms by scenario and ask whether an ad, message or practice is allowed.

4Ps
marketing mix: product, price, place, promotion
8
minimum font size for footnotes and disclaimers on ad promotions
10pm–9am
no SMS advertising or cold calls in this window
21days
validity of a Do Not Call Register check result

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Our own summary. Figures checked against official sources on 3 October 2026.

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